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The short answer: about $1,200. Industry studies put the value of the average missed business call at roughly $1,200 in lost sales — and because most of it never shows up on a report, it's the most expensive problem most owners don't know they have. Here's the part that stings: 85% of people who call a business and don't reach a live person never call back. They don't leave a voicemail. They just dial the next name on the list. So a missed call usually isn't a "call them back

Short answer: yes — and it matters more than most owner-operators realize. Before a broker or shipper works with a carrier, they check you out. They verify your authority through FMCSA, and they look you up online to see whether you're a real, legitimate operation. A professional website that clearly shows your DOT# and MC# is exactly the kind of legitimacy they want to see — it tells them you're an established, compliant carrier, not a risk. For a newer authority especially,